The Performance Side of PR

The video discusses the evolution of PR from merely obtaining press clippings to a more strategic approach focused on performance. It emphasizes the importance of creating value and engaging audiences through compelling storytelling. Performance PR involves delivering the right information to the right people via established media platforms, not just through press releases. The goal is to serve the audience meaningfully, leading to increased visibility and engagement.

What strategies are suggested for adding value in the industry?

According to the text, what is essential for getting the right information to the right people?