This $28,000 Clock Winds Itself on Air

This $28,000 Clock Winds Itself on Air

Assessment

Interactive Video

Business

University

Hard

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The video introduces a unique clock designed by Marc Newson for Degerloch Utz, which tells time and moon phases without winding, powered by temperature changes. The clock's intricate engineering involves a gas chamber and bellows system. Newson, known for luxury designs like the Apple Watch, collaborates with Jager on this Atmos clock, showcasing visible mechanics through Baccarat crystal. It's a luxury item priced at $28,000.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the design of the Atmos clock reflect luxury and craftsmanship?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the price of the Atmos clock, and what does this indicate about its target market?

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