Sales Promotion: Strategies and Tools for Marketing Success

The video tutorial explains sales promotion as a targeted marketing activity aimed at encouraging product interest, trial, or purchase by customers or intermediaries. It highlights key tools like coupons, discounts, rebates, samples, and point of purchase displays, emphasizing their role in prompting immediate consumer action.

How do allowances function in the context of sales promotion?

What is the purpose of point of purchase displays in sales promotion?