Businesses Must Seize Opportunity in Services Trade, Says McKinsey Centre’s Allas

The video discusses the potential opportunities for UK businesses post-Brexit, emphasizing the growth in services trade, which is outpacing goods trade. It highlights the importance of investment in innovation and digital applications for maintaining global competitiveness. The discussion also covers the future of services in trade deals, noting that digital delivery reduces friction. The UK's strong position in services is under threat, and businesses need to focus on emerging markets and digitalization to sustain their advantage.

What challenges does the UK face in maintaining its position as a leading services exporter?

In what ways can British businesses adapt to the emerging markets mentioned in the text?