Treating Your Best Customers: The Key to Retention and Support

The video emphasizes the importance of identifying and treating best customers with special privileges to ensure their loyalty. It highlights examples from companies like Star Wars, United, and American Express, which create exclusive experiences for their top customers. The speaker urges businesses to focus on this strategy as it is beneficial and the right thing to do.

What actions can businesses take to ensure their best customers feel valued?

What might happen if a business fails to treat its best customers well?

How can a company identify who their best customers are?

Why is it important for businesses to treat their best customers as a class unto themselves?

What are some examples of companies that treat their best customers differently?