Why Viagogo Bought StubHub for $4 Billion

Why Viagogo Bought StubHub for $4 Billion

Assessment

Interactive Video

Business

University

Hard

Created by

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The transcript discusses Viagogo's acquisition of StubHub, highlighting the business logic behind the decision, financial details, and consumer benefits. It addresses criticisms of the ticket market and the importance of building trust. The discussion also covers regulatory scrutiny, brand strategy, and the future of live events, emphasizing the growing demand for live experiences globally.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the speaker suggest that trust can be built with consumers in the ticketing marketplace?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker view the impact of technology on consumer behavior regarding live events?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the speaker's perspective on the future of live events and their demand?

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