VOICED: Bubbles offer new tool to combat counterfeiters

The video discusses the challenge of distinguishing real products from counterfeits and introduces a French firm's solution: the bubble code. This technology acts as a digital fingerprint, allowing users to verify authenticity via a smartphone and a central database. Currently used for products like wine and electronics, it has potential applications in identity verification. The technology is unique and difficult to replicate, ensuring authenticity. Developed over a decade, it is now commercially viable, with the potential to expand globally.

What solution does the French firm propose to distinguish between real and fake products?

How does the bubble code function as a digital fingerprint for products?

What are some of the products that the bubble code system is currently used to authenticate?

What challenges do counterfeiters present in the context of technology and authenticity?

What is the significance of the development of the bubble code in recent years?