Wells Fargo Looks to Test the ETF Waters

The video discusses Wells Fargo's entry into the quant strategy market by launching multi-factor ETFs. It explains how these ETFs differ from traditional stock picking and robo-advisors, focusing on characteristics like low volatility and momentum. Despite being late to the market, Wells Fargo aims to capture inflows from active management. The video also highlights the competitive landscape, with firms like Goldman Sachs and BlackRock already established in this space. The challenges of gaining investor trust and the need for a track record are emphasized.

What factors are influencing the pricing strategies of smart beta ETFs in the current market?

Why has Wells Fargo been considered to be lagging behind in the quant investment space?