Sergio Marchionne Takes Reins at Ferrari as CEO

The video discusses Ferrari's leadership change with Sergio Marchionne taking full responsibility. Marchionne, who orchestrated the spinoff from Fiat Chrysler and the IPO, is now tasked with boosting Ferrari's profits. His first move as CEO was to revise the company's guidance upwards after a successful first quarter. The video also explores Ferrari's strategy to expand its brand into the luxury goods sector, focusing on merchandising for Formula One and exclusive products. Future plans for brand expansion will be unveiled next year.

What types of products might Ferrari introduce to expand their brand?

When is Ferrari expected to unveil their new strategy?