OpenX CEO on Cloud-Computing Partnership With Google

The transcript discusses the transition of a large ad exchange to public cloud services, focusing on Google Cloud. The need for increased computing power and efficiency to handle a trillion transactions daily is highlighted. The move aims to leverage Google's extensive advertising infrastructure and foundational work, allowing for greater innovation and scalability. The impact of 5G on advertising experiences is also considered, emphasizing the need for compelling consumer interactions.

Describe the scale of transactions processed by the ad exchange mentioned in the text.

What are the main reasons for moving to the public cloud according to the text?

What challenges did the company face with their own servers before considering cloud solutions?

How does the transition to 5G impact the advertising experience?

What advantages does Google Cloud provide for advertising infrastructure?