Fujifilm: From Photo Film to Cosmetics

Fujifilm: From Photo Film to Cosmetics

Assessment

Interactive Video

Business

11th Grade - University

Hard

Created by

Wayground Content

FREE Resource

Fujifilm faced a crisis with the decline of the photo film market. Under the leadership of Komori, the company repurposed its technology and expertise to diversify into new areas such as healthcare and cosmetics. Komori's strategic vision and strong leadership facilitated a cultural shift within the company, encouraging innovation and entrepreneurship. Fujifilm established a new research facility and launched successful products like Astalift in the cosmetics industry. The transformation turned Fujifilm into a diverse scientific enterprise, with healthcare and cosmetics becoming its most profitable divisions.

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10 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did Fujifilm face in the photo film market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Komori's early experiences in Fujifilm influence his leadership?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the significance of the new business areas announced by Komori in 2006?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways did Fujifilm's research facility symbolize a shift in the company's focus?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What innovative products did Fujifilm develop in the healthcare sector?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the impact of Komori's leadership on Fujifilm's business strategy?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What role did Tomoko Tashiro play in Fujifilm's transition to cosmetics?

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