Bob Langert: The business case for working with your toughest critics

The video discusses a journey of collaboration between McDonald's and various environmental and animal rights organizations. It highlights the challenges and successes in reducing waste, improving sustainability, and addressing animal welfare and deforestation. The speaker emphasizes the importance of working with critics and assuming their best intentions to achieve positive outcomes for both society and business.

What was the significance of the author's journey from a corporate suit to an advocate for environmental responsibility?

What were the main challenges faced by McDonald's in implementing animal welfare standards?

How did the collaboration with Greenpeace affect McDonald's policies regarding deforestation?

In what ways did the author suggest that organizations can benefit from collaborating with their critics?