Interview with Drew Neisser, Author of CMO's Periodic Table

The video features Drew Neisser discussing his book, 'The CMO Marketing Periodic Table,' which compiles insights from 64 marketing experts. Neisser shares his journey of interviewing CMOs to understand their strategies and challenges. He offers advice for entrepreneurs, emphasizing the importance of strategy and storytelling. Neisser also discusses the evolution of his agency, Renegade, and the concept of 'marketing as a service,' highlighting the value of giving to get in business. The video concludes with recommendations for marketers and entrepreneurs.

What is the significance of the 'give to get' economy in marketing according to Drew Neisser?

Can you explain the concept of 'marketing as service' mentioned by Drew Neisser?

What role does storytelling play in marketing as per Drew Neisser's insights?

What lessons did Drew Neisser learn from his experience in the marketing industry?