Amazons Cloud Lights Up the Weather Company

The transcript discusses a company's expansion into the digital space, focusing on building from the ground up with partnerships like AWS. It highlights a shift from internal focus to developing public-facing APIs, using weather data for targeted advertising, and achieving cost savings by reducing data centers. The company ensures cloud reliability and scalability to handle traffic spikes, especially during weather events.

How has the company expanded its services into the digital space?

What role does Amazon Web Services (AWS) play in the company's operations?

In what ways does weather data impact various industries according to the text?

What are the benefits of moving IT infrastructure to the cloud as mentioned in the text?

How does the company ensure reliability in its services during spikes in traffic?