Great sales people treat every customer as an individual

The video discusses Ian Graham, a unique salesperson who treats customers as friends, fostering genuine relationships. His approach emphasizes treating each customer as an individual, avoiding scripted interactions, and understanding their needs. This method builds trust and encourages repeat business.

What was unique about Ian Graham's sales technique?

How did Ian Graham treat his customers?

What is the significance of treating customers as individuals?

Why do people get fed up with scripted sales pitches?

What should a salesperson understand about their customers?