Fighting for Viewers: Broadcasters Versus Streaming Sites

The transcript discusses the trend of TV networks acquiring stacking rights to offer full seasons on demand, similar to streaming services like Netflix. This shift aims to retain viewers who prefer binge-watching. Media companies are adopting strategies like skinny bundles to compete with Netflix. The change benefits consumers by providing more viewing flexibility, while networks hope to maintain real-time viewership. Stacking rights are becoming crucial in TV show deals, influencing decisions on which shows to continue or cancel.

What are stacking rights and why are they important for TV networks?

What psychological shifts are occurring in viewers due to the availability of on-demand content?

How has the rise of binge-watching affected traditional TV viewership?

What strategies are media companies using to compete with Netflix?

In what ways do stacking rights influence the decision-making process for TV networks when choosing between shows?