The video explores Gen Z's unique purchasing habits, emphasizing their focus on financial prudence, social media influence, and value-driven buying. It highlights the role of social media in retail, where shopping often begins online through platforms like TikTok and Instagram. Gen Z's financial habits are shaped by a desire to avoid debt, leading to increased saving and entrepreneurial activities, such as using platforms like Depop. The video also discusses Gen Z's work preferences, which prioritize flexibility to accommodate side hustles and mental wellness.

What are the three main categories that Gen Z considers when making purchases?

How has Gen Z's upbringing influenced their views on money and spending?

How do Gen Z's values affect their purchasing decisions?

In what ways do Gen Z consumers utilize social media in their shopping habits?

How do Gen Z consumers view debt and saving compared to previous generations?

What is Depop and how does it relate to Gen Z's shopping habits?

What role does the concept of 'side hustles' play in Gen Z's approach to work?