PESTEL Factors in SWOT Analysis

The video tutorial discusses the SWOT analysis, focusing on internal strengths, weaknesses, opportunities, and threats. It introduces the PESTEL framework, which identifies external factors like political, economic, sociocultural, technological, environmental, and legal influences. Each factor is explored in detail, highlighting their potential impact on business operations. The tutorial emphasizes the importance of integrating SWOT and PESTEL analyses for comprehensive strategic planning, allowing businesses to identify opportunities and threats while leveraging their internal strengths and addressing weaknesses.

How can sociocultural changes impact consumer behavior towards products?

What role does technology play in shaping business operations today?

How can environmental factors influence a business's market strategy?