Marketing Mix: Crafting a Message - What is Promotion?

The video discusses the role of promotion in marketing, emphasizing its components like branding, sales promotions, and influencer marketing. It highlights the importance of setting clear communication objectives, such as building awareness or increasing brand commitment. The video also stresses the significance of people in the marketing mix, noting that customer service and staff training are crucial for effective promotion. The cultural aspect of customer care is emphasized, suggesting that genuine care for customers is more about culture than process.

What are the key components of the promotion part of the marketing mix?

How does packaging contribute to promotion?

What role do people play in the marketing mix?

Why is customer service considered a vital part of promotion?

What factors should be considered in training and developing staff for customer engagement?