Bain & Co Says Offline Stores Next Big Thing for Alibaba

The video discusses Alibaba's strategy to expand its retail presence from online to offline, focusing on tier 2-4 cities in China. It highlights the challenges of scaling up operations, drawing parallels with Amazon's experience in physical retail. The key issues are operational and organizational, not just conceptual.

Discuss the significance of customer touchpoints in Alibaba's retail strategy.

What operational issues might Alibaba encounter as it scales up its store presence?