Samsung Shakeup: Management Change to Focus on Mobile

Samsung Shakeup: Management Change to Focus on Mobile

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the leadership transition at Samsung with Lee Jae-yong taking charge after his father, Lee Kun-hee, was hospitalized. It highlights the challenges Samsung faces, particularly in its mobile business, which has seen a slump in earnings. The company is planning a management shakeup, focusing on the mobile unit to address competition from high-end brands like Apple. Samsung aims to cut smartphone models and focus on products with a competitive edge, transferring workers to growth areas.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Who is Lee Jae-yong and what is his relationship to Samsung?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant event in Lee Kun-hee's life led to Lee Jae-yong calling the shots at Samsung?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges has Samsung's mobile business faced recently?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes are expected in Samsung's mobile business following the management shakeup?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Samsung responded to the challenges in their smartphone market?

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