Can Facebook Monetize Its Messaging Apps?

The transcript discusses the untapped potential of messaging apps like Messenger and WhatsApp, which have not yet been monetized like Facebook. These platforms offer significant opportunities for business-customer engagement, as seen with companies like Sprint and Hyatt Hotels using Messenger for customer service. The future potential of these billion-user platforms is exciting, with early developments like transactional bots indicating the beginning of their monetization journey.

What role do transactional bots play in the context of Messenger?

Why is the current state of monetization for these messaging platforms considered exciting?