Starbucks CEO Says Young Italians Excited About New Store

The transcript discusses Starbucks' strategic entry into the Italian market, emphasizing respect for Italian coffee culture. It highlights the importance of Italy for Starbucks, the opening of a new roastery in Milan, and the company's approach to market research. The transcript also touches on the excitement among young Italians and the architectural significance of the new site.

How does the speaker feel about the awareness of Starbucks among young Italians?

What unique experience does the speaker aim to create for customers in the new Italian roastery?