Place

The video discusses the 'place' element of the marketing mix, focusing on distribution methods. It covers traditional, modern, and direct distribution, highlighting their advantages and challenges. The importance of physical distribution is emphasized, despite the rise of ecommerce. Challenges in managing physical stores are also explored, including stock management and customer interaction.

What role do intermediary firms play in traditional distribution methods?

Discuss the importance of understanding customer sentiment in distribution.

In what ways can physical distribution methods be advantageous for certain businesses?

What are some social issues related to online shopping?