Marketing - Integrated Marketing Communication

The video discusses the use of various marketing tools to convey messages to target audiences. It emphasizes the importance of consistent messaging across different channels, which is the essence of integrated marketing communication. Consistency helps avoid confusion and strengthens the brand image, while inconsistency can lead to audience disengagement. The video highlights the need for marketers to coordinate their communications to ensure a clear and firm understanding of their brand.

What is the definition of integrated marketing communication as described in the text?

How does consistent messaging contribute to strengthening a brand's image?