Art Basel: Linking Audemars Piguet and Art

The video discusses the challenges faced by the Swiss watch industry, particularly due to the strong Swiss franc and the luxury nature of the products. Audemars Piguet's strategy of focusing on long-term goals and maintaining low inventory levels is highlighted. The company's cautious approach to the Chinese market and its growth potential in the USA and Europe are also covered. The potential impact of the Brussels attacks on sales is considered, with a focus on the resilience of their customer base. Finally, the video explores the connection between art and watchmaking, emphasizing the emotional value of their products.

What is the company's perspective on the impact of global economic slowdowns, particularly in China?

In what ways does the company view the relationship between art and their products?

How does the company perceive the role of artists in relation to their brand and products?