Marketing - What is Behavioral Targeting

The video tutorial explains the concept of behavioral targeting, which involves tracking an individual's online activity to deliver relevant ads or products. It highlights how this method increases ad effectiveness by targeting interested users and reducing spam. The tutorial also discusses the potential for viewer fatigue if ads are not relevant, emphasizing the importance of behavioral targeting in maintaining customer interest.

What is behavioral targeting and how does it work?

What common experience do users have that illustrates behavioral targeting?

How does behavioral targeting increase ad effectiveness?

What are the potential negative effects of showing irrelevant ads to users?

In what ways can behavioral targeting help retain potential customers?