The Drug Making the Grade at Northwestern University

The Drug Making the Grade at Northwestern University

Assessment

Interactive Video

Business

University

Hard

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The video discusses Northwestern University's involvement in the development of a drug that became a bestseller for Pfizer. The university received significant royalties due to a law allowing them to keep proceeds from inventions. Northwestern used these funds to grow their endowment, supporting financial aid, grants, and faculty. The drug, Lyrica, became Pfizer's top-selling product, generating substantial revenue. The video highlights the rarity of such university-generated royalties and their positive impact on the institution.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the uses of the royalties received by Northwestern University?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is the case of Lyrica and Northwestern University considered unusual?

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