Kingfisher: The Dream, The Glamour, The Reality

The video explores the challenges and risks in global business, focusing on the aviation industry. It highlights how billionaires, like Vijay Mallya, venture into aviation with little experience, often leading to financial losses. Mallya's Kingfisher Airlines aimed to offer premium services but faced management and market challenges. The video underscores the complexity of running an airline and the importance of skilled management.

What were the key elements of the customer experience that Kingfisher Airlines aimed to provide?

How did the competition from low-cost carriers affect Kingfisher Airlines' strategy?

What lessons can be learned from the rise and fall of Kingfisher Airlines?

Reflect on the quote by Richard Branson regarding starting an airline. How does it relate to Kingfisher's journey?