If you want people to follow you they have to know why

The video discusses the significance of having a clear purpose and recognition in business. It emphasizes the need for a 'why' to guide leadership and decision-making. The speaker explains how purpose can be integrated into daily activities and used as a tool for effective communication and motivation. By aligning tasks with the overarching purpose, individuals and teams can ensure they are contributing to the organization's goals.

In what ways does the speaker communicate the purpose of their business to the team?

Why does the speaker believe that a purpose larger than profit is important?