Fitbit CEO Says 2017 Was a Challenging Year

The transcript discusses Fitbit's unexpected decline in fourth-quarter sales, attributed to a faster-than-anticipated shift from basic activity trackers to smartwatches. Despite launching the Fitbit Ionic, it did not meet mass appeal expectations. The conversation compares Fitbit's focus on health and fitness with the Apple Watch's search for a use case. Fitbit aims to maintain its health and fitness focus while expanding its market appeal through product features, platform independence, and integration into the healthcare ecosystem.

What challenges did Fitbit face in the wearables category in 2017?

How did the launch of the Fitbit Ionic impact the company's sales?

What is the primary focus of Fitbit as it shifts from trackers to smartwatches?

What features contribute to Fitbit's strategy of maintaining a focus on health and fitness?

In what ways does Fitbit plan to integrate more deeply into the healthcare ecosystem?