Customer Lifecycle

The video tutorial explains the customer life cycle, detailing stages from awareness to advocacy. It highlights how businesses can tailor marketing strategies to each stage, using Profile Tree as an example. The life cycle is not always linear, and businesses should adapt strategies to their unique customer journeys.

What are the different stages of the customer life cycle?

How does the awareness stage impact a customer's journey?

What actions do customers typically take during the consideration stage?

Describe the importance of the retention stage in the customer life cycle.

What strategies can businesses use to foster loyalty and advocacy among customers?

Explain how the customer life cycle can be non-linear.

What steps can a business take to improve its customer life cycle management?