VOICED : Cafeteros high tech en Vietnam

Vietnam has rapidly become the second-largest coffee producer globally, thanks to technological advancements and strategic planning. The country's coffee industry has evolved significantly since its introduction by the French, with exports reaching nearly two million tons. Local company Trung Nguyen aims to expand globally, challenging competitors like Starbucks. Vietnamese coffee, known for its unique preparation, is gaining popularity, especially in Asia, where consumption is rising. With no export taxes, Vietnam is well-positioned for a coffee revolution.

What technological advancements have contributed to Vietnam's growth in the coffee industry?

• Genetically modified coffee plants

• Israeli irrigation systems and SMS price updates

• Automated coffee harvesting robots

• Advanced coffee brewing machines

What is Trung Nguyen's strategy in competing with global coffee brands?

• Lowering prices to undercut competitors

• Building a strong team and executing strategic plans

• Partnering with Starbucks for joint ventures

• Focusing on traditional Vietnamese coffee only

How does Trung Nguyen plan to introduce Vietnamese coffee to the United States?

• By opening coffee shops in every state

• Through online sales and delivery

• By offering Vietnamese-style drip coffee

• By collaborating with local American coffee brands

What is a common consumer opinion about Vietnamese coffee compared to Starbucks?

• Starbucks has more variety

• Vietnamese coffee with ice and milk is preferred

• Starbucks offers better quality

• Vietnamese coffee is too strong

What market trend is benefiting Vietnam's coffee industry?

• Decreasing coffee consumption in Asia

• High export taxes on coffee

• Stagnant coffee consumption in the West

• Increasing coffee prices globally