How Robinhood Is Targeting Millenials

The video discusses Robin Hood's approach to brokerage, focusing on zero commission trades and appealing to first-time investors. It highlights the cost structure, revenue from premium services, and market efficiencies. The discussion also covers demographic targeting, particularly young investors, and the importance of early engagement. The video concludes with insights into investment trends and strategies for millennials, emphasizing the appeal of investing in familiar companies over index funds.

What role does technology play in Robin Hood's business model compared to traditional financial institutions?

How does Robin Hood plan to retain young investors over the long term?

What challenges do retail investors face compared to professional investors?