Political Ads On Facebook Will Soon Go Through More Scrutiny

Facebook is enhancing its ad verification process for political and social issue ads. Advertisers will need to provide more detailed information, such as an IRS or Federal Election Commission ID, to confirm their legitimacy. This change aims to prevent misleading information and help users assess the credibility of organizations. However, the effectiveness of these measures depends on user engagement with the provided information.

What does Facebook hope to achieve with the changes to the ad verification process?

Why is the additional advertiser information considered only informative?