Ford Is Optimistic About U.S.-China Trade Deal, Lincoln President Says

The transcript discusses the launch of a new luxury SUV by Lincoln, highlighting its market entry in the US and China. It covers market trends, noting the rise of SUVs and the decline of sedans, especially in the US. The discussion includes target markets, competition, and the growing interest in electric vehicles. The impact of trade negotiations and economic factors on the automotive market is also addressed, with a focus on US-China relations and the USMCA agreement.

What is Lincoln's strategy regarding electric vehicles?

How does the speaker perceive the impact of trade negotiations on Lincoln and Ford?

What is the current state of the US consumer market according to the text?