Coach Ramping up E-Commerce in China

The video discusses the impact of COVID-19 on sales, highlighting a strong performance in Q2 despite restrictions. It emphasizes the growth of digital interaction and e-commerce, particularly in China, and outlines plans for store expansion in response to the growing middle class. The video also covers digital strategy, including partnerships with new platforms like TikTok, and addresses potential tariff impacts while focusing on controllable business strengths.

What is the significance of the emerging middle class in China for businesses?

How does the company plan to adapt to potential changes in the tariff regime?