Apple and Microsoft Go Head-to-Head With New Products

The video discusses Apple's focus on the MacBook Pro, particularly the introduction of the touch bar, which has received mixed reactions. It highlights the potential for developers to create new applications using this feature. The discussion then shifts to a comparison between Microsoft and Apple, noting Microsoft's advancements in the Windows platform and the introduction of the Surface Studio. The video concludes by emphasizing the importance of software in driving hardware innovations and the choices consumers face between different platforms.

Discuss the significance of software innovation in relation to hardware advancements as mentioned in the text.

What are the potential advantages and disadvantages of the Microsoft approach compared to Apple's strategy?