VOICED: Loud row over noisy chips packet

Frito-lay launched a compostable chip bag that faced backlash due to its noise level, affecting sales in the US. In Canada, a humorous marketing approach helped maintain sales and gain supporters. The bag decomposes in 14 weeks, and Frito-lay is working on a quieter version.

What was the impact on Frito-Lay's sales in the US after the launch of the noisy bag?

What is the expected time for the compostable bag to decompose?