Segmenting Consumer Markets: Factors to Consider

The video tutorial explains how to segment a market into different groups or segments. It discusses three main bases for segmentation: consumer behavior, geography, and demographics. Consumer behavior looks at purchasing habits, geography considers regional differences, and demographics focus on age, income, education, and cultural background. These segmentation strategies help tailor marketing strategies to specific consumer groups.

Why are demographics considered important in market segmentation?

Can you explain how consumer behavior, geography, and demographics are interconnected in market segmentation?