VOICED: El vino italiano a la conquista de Asia

The video discusses the growing popularity of Italian wines in Asia, particularly in South Korea, where they hold a significant market share. Despite the strong presence in traditional markets like North America and Europe, Asia is emerging as a new opportunity for wine exporters. The video highlights the shift in Chinese consumer preferences towards wine due to health awareness and rising living standards. However, Italian wine producers face challenges in Asia, needing to increase brand awareness to compete with established French wines.

What is the main reason for the increasing popularity of Italian wines in South Korea?

• They are endorsed by celebrities.

• They have a good quality-to-price ratio and variety.

• They are cheaper than local wines.

• They are the only wines available in the market.

Which two countries sell more wine than Italy in South Korea?

• Australia and New Zealand

• France and Chile

• Spain and Portugal

• United States and Argentina

What has contributed to the increased wine consumption in China?

• A ban on strong alcohols

• Government subsidies for wine

• A shift towards healthier lifestyles

• A decrease in the price of wine

What percentage of a Verona wine producer's sales is attributed to the Asian market?

• 80%

• 8%

• 16%

• 50%

Why is the Asian market considered a challenging target for Italian wine exporters?

• Lack of interest in wine

• Strong competition from countries with a longer presence

• Limited distribution channels

• High import taxes