Beyoncé Relaunches Ivy Park Clothing Line With Adidas

Beyoncé Relaunches Ivy Park Clothing Line With Adidas

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Business, Architecture

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Hard

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Beyonce is relaunching her athleisure line, Ivy Park, in collaboration with adidas. Originally launched in 2016 with Topshop, Beyonce became the sole owner after buying out Philip Green's share amid allegations against him. The partnership with adidas respects her ownership and aims to expand Ivy Park globally. The brand's name is inspired by her hometown park and her daughter Blue Ivy. Beyonce emphasizes creativity and social responsibility in her business approach.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What does Beyonce say about her journey as a Black woman in the athleisure industry?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are Beyonce's future plans for Ivy Park as mentioned in her interview?

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