Signs of an Upswing in the Golf Industry

The video discusses the resurgence of golf, highlighting young talents like Rory McIlroy and Dustin Johnson. It addresses the stable macroeconomics of golf, debunking the myth of its inaccessibility due to cost. The segmentation of golf participants into core, avid, and recreational golfers is explored, along with new entry points like Top Golf. The video examines golf's status in Japan, driven by technology, and the challenges and opportunities in China, emphasizing the need for a middle class. Finally, it highlights Tiger Woods' significant impact on the sport.

How has the perception of golf as an inaccessible sport changed?

What role does technology play in enhancing golfers' experiences?

What is the current state of golf in China and what are the future prospects?