How a Penniless Yoga Guru Built a Consumer Goods Empire by Tapping Into Indian Nationalism

The video explores the rise of Baba Ramdev, a yoga guru who became a prominent figure in India through his TV presence and the establishment of Patanjali, a consumer goods empire. It highlights his influence, political connections, and the controversies surrounding his brand. Despite challenges, Ramdev's vision of promoting Indian-made products continues to resonate with nationalistic sentiments.

In what ways did Ramdev's popularity align with a sense of nationalism in India?

What impact did Ramdev's influence have on multinational corporations operating in India?

What controversies has Baba Ramdev faced regarding his products?