Behind the Scenes of HQ Trivia

The transcript discusses a unique and popular game with a Black Mirror-like quality, where users interact with a character by answering questions. The game is addictive and fun, leading to rapid growth and a large number of concurrent users. This presents significant advertising opportunities, as it allows for TV-like ads to be shown to a large audience simultaneously, overcoming challenges faced by time-shifted online media.

In what way could live television be considered better than the Internet according to the text?

What breakthrough in advertising is mentioned in relation to gathering large audiences?