Introduction to Search Engine Optimization

The video tutorial explains the importance of having a strong online presence in today's digital world, focusing on search engine optimization (SEO). It describes SEO as the practice of designing and maintaining a website to improve search result rankings and increase traffic. Key techniques include using the right keywords, building links and backlinks, and ensuring site usability to retain visitors.

What is the main purpose of search engine optimization?

What are some strategies mentioned for improving search engine results?

How can using the right keywords improve a website's search engine ranking?

What role does link building play in search engine optimization?

Why is it important for a website to be user-friendly?