Smart Definition

The video explains the SMART framework for setting effective goals, which stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. Each quality is detailed with examples, emphasizing the importance of clarity, measurable criteria, attainability, relevance, and deadlines. The video also demonstrates applying the SMART framework in a digital marketing context, breaking down goals and objectives to increase website traffic.

How do relevant goals align with personal or business objectives?

What is the significance of having a time-bound goal?

Provide an example of a digital marketing goal that follows the SMART framework.