The Very First Time I Gave It Up For Free

The speaker shares a personal story about taking a significant risk by offering services for free to win a business deal with AT&T. Despite initial fear and financial constraints, the decision to invest $50,000 in a fully produced video paid off, as the client appreciated the bold approach and respected the effort. The speaker emphasizes the importance of taking risks to deliver real value and stand out, encouraging others to embrace fear and give their best efforts for potential rewards.

What was the initial reaction of the speaker when they decided to give their service for free?

Describe the investment the speaker made in their business and the risks involved.

In what way did the speaker's approach differ from what is typically done in their industry?

How did the creative team respond to the idea of showing their vision directly to clients?

What does the speaker mean by 'giving it up for free' and what are the potential rewards?