2009 MacTaggart Lecture in Edinburgh by James Murdoch

The transcript discusses the initial concerns about broadcasting technology causing social disruption and the responses to these threats, including nationalized broadcasting through the BBC. It highlights the difference in customer approach between public service broadcasting and other media forms, where customers are seen as passive in the former and empowered in the latter. The text suggests that while media offers opportunities for society, current trends are leaning towards increased control rather than trust and freedom.

What is the perceived threat associated with new broadcasting technology?

What were the two responses to nationalized broadcasting through the BBC?

How does the approach to customers differ between Public Service broadcasting and other media?

What opportunities does the all media world offer to society?

In what way is the interconnectedness of media being used according to the text?