Bloomberg Turnaround: How a CEO Doubled His Company's Share Price

Bloomberg Turnaround: How a CEO Doubled His Company's Share Price

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Interactive Video

Business

University

Hard

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The transcript discusses Zeneca's research facility in Sweden, emphasizing open communication among scientists to foster breakthroughs. It highlights AstraZeneca's new headquarters in Cambridge and the challenges faced due to expiring patents. In 2012, Pascal Soriot was appointed CEO to address these issues, leading to a strategic shift from cost-cutting to focusing on science and medicine development, resulting in a doubled share price. The turnaround was supported by IBM services.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the main reason for AstraZeneca's search for a new chief executive in 2011?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Pascal Soriot's appointment in 2012 impact AstraZeneca's share price?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did AstraZeneca face before the turnaround initiated by Pascal Soriot?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the focus of AstraZeneca's strategy after the reorganization and cost-cutting measures?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What role did IBM services play in AstraZeneca's turnaround?

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